The operating system
for the MICE industry
One connected workflow for MICE agencies and their DMC partners. Structured briefs, structured offers, instant calculations, stunning web proposals - no PDFs, no re-typing, no email chaos.
Your industry runs on PDFs and re-typed numbers.
Your agency doesn’t have to.
MICE WOW connects your agency and your DMC partners in one structured workflow: the brief goes out once, offers come back as data, and calculations and stunning web proposals build from the same numbers - never copied, reformatted or rebuilt.
That’s over a thousand hours a year back - not to shrink your team, but so the same people can handle more enquiries, respond sooner, and stop losing money to re-typing mistakes.
How it works
Everything you need
Built for how agencies actually work
Content library
Hotels, restaurants, activities, transfers - organized by city. Add once, reuse forever.
Day-by-day programs
Build detailed itineraries with times, descriptions, and photos for each day.
RFPs to your DMCs
Send one structured brief to all your DMCs per destination. Updates are versioned - no email archaeology.
Offers ready to work with
DMC offers arrive as structured line items, not PDFs. Review them visually, accept, and pull items straight into your calculation.
Calculation sheet
Import offer items with currency conversion and your markup. One click turns the calculation into a proposal.
Participant sign-up
Share a registration link with the group. Responses, rooming lists, and exports build themselves.
Pipeline & follow-ups
Won, lost, and weighted pipeline at a glance - plus a yearly follow-up nudge on every customer.
Your brand, 7 languages
Your logo and your colors on a polished, professional template. Client-facing output in seven languages.
MICE WOW doesn’t reduce the number of people you need. It increases what your existing people are capable of doing.
We’re building the operating system for the MICE industry.
Join the agencies and DMCs already working the new way.